Pew Research Center data from October 2019, published in February 2020, investigated what percentage of various demographics used dating apps. How long do online dating relationships last? On the other hand, over 20% had had two or more one-night stands. The average age of Tinder users is definitely in … Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research. Women were more careful in their approach, with 91% reporting that they only liked profiles that they actually felt attracted to. The global dating app features connections across the globe with the top countries being the United States of America, United Kingdom, The Netherlands and Australia. Netflix has traditionally edged out Tinder, but with the streaming giant moving away from in-app subscription , Tinder has taken top spot. Of this group, 93% had never been married Tinder replied – though this figure (drawn from ONS data) pertains only to the UK, as it was made in response to request from The Guardian (in all Tinder claimed 1.7% of its users were married). Last updated 2/2/21 In the below chart, we can see just how rapidly Tinder revenue has grown since Match Group’s IPO in 2015 – at a CAGR of 97%. Men also like use words that describe themselves as active and healthy, as well as successful in their work. Women care most about the bio section. We’ve gathered some key ones below to help build a picture of Tinder users. For that reason, Tinder has gained a reputation as a ‘hook-up app’ – though with its entrenchment in the world of modern dating, it’s not uncommon for Tinder users to be looking for a deeper connection. The findings show that Tinder users self-report as an image conscious group – perhaps unsurprising for users of an app that hinges on physical attraction. Newly equipped with the option of matching with potential dates beyond geographical boundaries, the users of Tinder are making international connections during the lockdown. This found that 17% of survey respondents (US adults) had used Tinder, more than other dating apps. In August 2020, Tinder saw a resurgence in revenue, generating $83.5 million – the highest levels seen since January 2020. Make it to a week, and it’s far more likely to still be there than to be uninstalled. Online dating penetration runs deep in key markets. The accolade of most swiped right neighbourhood in Los Angeles goes to West Hollywood, which edges out Beverly Hills (which finishes in third behind Siverlake). This imbalance was even more pronounced among Tinder users, for which the ratio was 9:1 in favour of male users. Indeed, we see a sharp upward curve after 9am – being at work or university certainly doesn’t seem to be too great an impediment to searching for romance. Tinder on the other hand argued that over half their user base was aged 18-24 (though the two nearly tarry up if we extend the range to 34, with Tinder’s 85% not hugely different to GlobalWebIndex’s 83%). Roughly speaking, we see higher usage on the coasts, though it’s a little more complicated than that in reality. Please do not hesitate to contact me. by 2019 it does not work. The app was founded in 2012 in Hatch Labs, a startup incubator run by InterActiveCorp (former parent company of Match Group), by Sean Rad (former CEO and chairman) and Justin Mateen (former CMO), who had met at the University of Southern California. Tinder is notable the only app that makes the top five in each of the countries surveyed – and features for both men and women in each of these. Number of tinder mobile users: 3.6 million mobile users. Much like San Francisco’s number one Tinder neighbourhood the Castro, West Hollywood is noted for being a gay village. Published: Mar. Let’s start with the first and most basic question—who’s using Tinder? 2020 naturally proved more difficult for a family of apps built on building close personal connections with strangers. If we zoom in just on those who use Tinder, we can see the subtle patterns and differences a little more clearly. A private estimate in March 2019 set Tinder’s valuation at $10 billion. ‘Travel’ and ‘music’ are other mainstays, while ‘dog’ is another frequent occurrence. We don’t have much geographical information about Tinder users. The median age of user is around 25 years for both men and women. UK Tinder usage by demographic, percent of users. In this instance, we see that Tinder penetration is higher among LGBTQIA+ users, with 26% having been Tinder users at some point. Unsurprisingly, usage is much higher among urban populations, as there just aren’t as many matches in rural areas. There’s a small spike in Tinder usage among over 75s as compared with the immediately younger bracket. In each of these markets, Badoo was the most downloaded dating app. From the standpoint of heterosexual men, California has the worst ratio, with less than a quarter of dating app profiles belonging to women. Taking sheer numbers out of the equation for a minute , in four of the five countries analysed (the US, the UK, France, and Italy), a greater proportion of male dating app users used Tinder, while female users tended to prefer other apps. A different set of data, collected by SurveyMonkey Intelligence found a slightly less dispiriting imbalance, with the percentage of women on Tinder standing at not too terrible 43% (though it’s well of the pace set by Christian Mingle – though that as imbalanced towards women as Tinder is towards men accordingly to this analysis). ‘Hair’ and ‘butt’ are the words closest to equal usage by men and women. US users are more likely to check the Tinder app multiple times over the course of the same day. A male model based in London conducted an experiment to find out what (straight) female Tinder users were looking for physically. Tinder will warn LGBTQ users when they're in countries with discriminatory laws By Sara Ashley O'Brien , CNN Business Updated 1726 GMT (0126 HKT) July 24, 2019 Home Relationship Love and romance Love And Romance oi-Prerna Aditi By Prerna Aditi on August 9, 2019 While dating sites are extremely popular with millennials, the swipe based app, Tinder is a one stop solution for making friends and partners. setting its profit margin at a very healthy 40%. Only three dating apps fare better than Tinder in this regard, while eHarmony is abandoned by a whopping two thirds of users every week (according to this analysis at least). Rad cashed out on his Tinder options in 2017, earning $400 million. The announcement came from Match Group on Monday, according to a report by GBR, and it could change online dating as a whole. Sydney is a beautiful city and a great tourist destination, but according to our research, it is also often mentioned in lists of the most active cities on Tinder. Tinder quickly caught on with college students and by 2014 users were swiping 1 billion times a day with the app. That's because, for the first time, those looking for love can now apply to appear on this year's show directly through the popular dating app. However, while the usage of dating apps – Tinder in particular – seems to be on the up in the world’s second-most populous nation, there are still social norms with which it must contend. The study points out that this coincides with peak travel times (rush hour) in this public-transport dependent city. In the lifestyle category Tinder just about remains in the top-10, though has fallen to ninth. Participants were 1261 Spanish university students (77.4% women, 77.5% heterosexuals) between ages 18 and 26 (M = 20.59, SD = 2.04) who completed a battery of online questionnaires. 8. The greatest disparity in relative terms is the US, where over twice as many male mobile dating app users use Tinder as female. Many users see Tinder as just a hookup app (like BeNaughty or Ashley Madison) while others have actually used Tinder to find serious relationships (just like eHarmony). Flipping the question to whether being single meant more independent gets considerably more positive responses – 54% of women felt this, and 50% (of those who were wary of long-term relationships) were worried that they’d lose this in a relationship, compared with 44% of men. Reply. As of Q4 2019, Match Group ARPU stood at $0.59 per user. Female users, on the other hand, were more interested in chatting and looking at profiles. This collection of Tinder statistics also found that female Tinder users were much more likely to message after they had got a match – with 21% sending messages, compared to 7% of men. Tinder Users: Intentions, Interests, Inclusivity, *measures those who have used or intend to use apps, *measures those who have used or intend to use app. According to SimpleTexting, Tinder is comfortably the most popular app among both men and women in the US, with 50% of men and just under 35% of women reporting that they used the app – giving a ratio of 7:10. Bumble, OkCupid and Hinge are all most popular with 25-34 year olds. Tinder has now successfully campaigned to get 71 new inter-racial emojis introduced. They found a relatively wide spread of lengths. Further, compared to non-users, Tinder users reported more symptoms of anxiety, were more likely to have hazardous, harmful or dependent alcohol use and to report use of illegal substances. Match Group share price, Nov 2015 – March 2021. It is certainly the most lucrative. It takes into account the world’s 50 biggest app markets, plus Nigeria and Kenya. We see that Tinder usage is far more prevalent among white collar/’skilled’ workers, with over three times the usage reported by manual/’unskilled’ workers. It has been higher in previous years, but naturally the ongoing coronavirus pandemic has made online dating a different proposition. Both of these points represent the highest point of an arc in the data – if we exclude sporadic users, who account for a fifth of US and just over a quarter of US users. Circle - Country Music & Lifestyle. But if we add on those who have used the app in the past, it seems that you would be more likely to come across a wider slice of those not in favour of Trump on Tinder, 51% of whom who have used the app at some point, compared to 39% of those in favour of 45. In this article, you will find the most up-to-date statistics about the online dating service, Tinder. In September 2019, the US Federal Trade Commission sued Match.com for teasing prospective subscribers with messages to be from accounts known to be fraudulent. Rad maintains that financial data supplied by Match Group had been manipulated to show performance at a lower level than reality. Tinder users in Chicago’s wealthy Lincoln Park neighbourhood swipe right the most – with right swiping concentrated in a small cluster around the city’s Old Town. US Tinder penetration by age, vs other apps,  percent. Investigate TV. Confirming the above, a bit over 10% of daily usage occurrs between 6am and 10am. Most-popular dating apps in North America. Data source: A First Look at User Activity on Tinder. CW. the core Tinder demographic – thought and felt about being single. This allows users various added features, such as Tinder Passport (allowing users to move to another location to scout ahead) and unlimited likes (non-paying users are limited to 50 every 12 hours). And as much as we'd like to administer some helpful dating advice on this matter, some people have already figured out the cheats of the online dating game, and we'll gladly share them with you. Another analysis from Morning Consult, also dating back to the first half of 2020, finds that Tinder penetration is in fact higher among those aged 30-44, at 19%, compared to 15% of those aged 18-29. With users in more than 190 countries, Tinder is among the most popular dating platforms worldwide. Elite Daily published a series of maps which ranked the neighbourhoods of major US cities according to where users swiped right (aka liked) the most. Badoo claims 468 million registered users, 60 million of whom are active every month. They can also see age, and if they have any Facebook connections in common. With this, Tinder is one of the most actively used app in the industry where Grindr the LMTQ dating app is leading the engagement game. Perhaps the ubiquity of Tinder means that the differentiation offered by premium subscriptions seem worthwhile. Tinder to let users run background checks on dates. Overall, 13% of survey respondents were Tinder users, and a further 34% had given it a try. Read on to find out just how many users Tinder has today, how they’re using it, and how much revenue Tinder’s parent company, Match Group is bringing in. Tinder was the most downloaded dating app in 18 countries and came a close second to Badoo in many others. If two users both like each other, it’s a ‘match’ – and they are then able to chat through the app. Humour is the most sought-after quality in a first message across age groups. Before this, costs have been on the increase. Aside from sexuality and age, education is the only other decisive indicator, with usage far more concentrated among those who have attended college – even if it was only for a short period. As we might expect, we find a decreasing proportion of Tinder users in older age brackets. Pc©Promote your DATING Profile in the most popular dating Apps for free.Find Potential Matches near you. App Ape Lab stats published on Statista indicate that 37.5% of Tinder users used the app daily, as of June 2020. Login or sign up online to chat Now Tinder comes first in the latter, and second in the former, behind Match group stablemate Match.com, Most-popular mobile dating apps US and UK. A different dataset, however, produced different results – finding that 55% of Tinder users engage with the app on a daily basis. What do male and female online daters want? Do you want to know more about the Tinder APP, its country of origin and Tinder App what it is used for and if the Tinder … Published on December 25, 2017 at 7:51 am by Nusreta Beranac in Lists. According to the Queen Mary/Sapienza/Royal Ottawa Health Care Group research (focusing on London), most matches actually occur a little earlier in the day, with a spike at 7pm crowning an evening flurry that had all but died out by 9pm. A small but solid proportion of both men and women used apps to look for friends, while others used apps to boost their self-esteem. When it comes to the timing of messages, males are lot more keen, however – with the median time between getting a match and messaging standing at two minutes (63% of men message a match within five minutes), while the equivalent figure for females is far more patient 38 minutes (only 18% message within five minutes). Match Group itself was long part of IAC (InterActiveCorp), though these firms separated in July 2020. Tinder vigorously denied this, arguing that their largest Tinder demographic was 18-24 year olds. Tinder users skew heavily male. Tinder user accounts can be linked to a person's mobile phone number, and/or Facebook, Instagram, and Spotify accounts. The next highest results comes from slicing the results by age, with 48% of those aged 18-29 using dating apps, joined by 38% of 30-49-year-olds; 17% and 16% entering into serious relationships with someone they met online. This compares to 16% of heterosexual survey respondents. Nor was it the first: Match.com, which has was launched during Bill Clinton’s first term as US president can take that accolade. Before it was all about the tech, San Francisco was known for being a progressive place in terms of sexuality. Since then, Tinder has only grown bigger to become an irreducible element in the modern dating landscape. Dallas is home to many single men and women which is why Tinder is very popular here. Hadley Ward Mon - Fri, 9am - 6pm (EST) (212) 419-8286 hadley.ward@statista.com. If this estimation is close to the right number, Tinder has to work on moving this back to the 50-50 percent, as a 1-5 ratio will hurt its popularity in the long term. Looking at it from a slightly different angle, we find that Tinder’s weekly churn rate – that is users that won’t return the following week, stands at 21%. User reports indicate Tinder is having problems since 10:17 PM EST. The Indian market is considered to be ripe for the taking. According to Tinder statistics, 40% of Tinder users rank age as one their top two most-important characteristics. The greatest difference in percentage terms comes in the UK according to these Tinder statistics, where male Tinder users outnumber by 25 percentage points. Available in Canada and Mexico now. A survey conducted by Tinder along with consulting firm Morar HPI looked at what 1,000 young single adults – that is aged between 18 and 25, i.e. Use Social Catfish to Lookup Tinder Profiles. 64% of the women surveyed sought independence in their partner also, while only 51% of men agreed. As people age, it is less likely for them to be active on Tinder. Tinder has reached this new peak by growing its number of paying customers very fast in the last couple of years. • Tinder is UK’s most popular online dating service, followed by Plenty of Fish, Badoo, Grindr and then Bumble. (212) 419-8286. hadley.ward@statista.com. What’s important in a dating app message? Indeed, we can see that Badoo had a slight edge over Tinder at this stage globally speaking, though Tinder dominated in several key strongholds – the US, the UK, France, Scandinavia (and Finland), Australia and India. (CNN) - Tinder and Lyft are teaming up for a new feature as people start to make real-life connections again. A survey of mobile dating app users in selected countries around the world conducted by Ogury found that Tinder seems to be more popular among male users than female. andy bech says: April 6, 2019 at 2:14 pm. Based on a Statista statistics, almost 80 percent of users are male on Tinder in the United States. For both men and women, those who decide they don’t want to stay on Tinder are likely to realise this relatively early in the process, with the rate of attrition highest in those early stages. Try our corporate solution for free! You can opt out anytime. The GlobalWebIndex survey also shows that 76% of Tinder users were based in an urban setting, while 17% were rural and 7% rural. It is estimated that 66 million people use Tinder, according to Apptopia stats released to coincide with Match Group’s Q4 2020 results. The majority of Tinder users are aged 18 to 25 and they are using 2 to 3 dating apps. Tinder is also extremely profitable, with claims made in the past setting its profit margin at a very healthy 40%. While the double opt-in is certainly a winning formula, Tinder is not certainly not the most innovative either – Bumble, founded by a former member of the Tinder team, only allows women to message first (turning the typical online dating paradigm on its head), while happn aims to match users with others with whom they’ve crossed paths in the real world. Since the existence of the app, more than 20 billion matches have been registered. This study looks at apps other than Tinder, some of which are a lot more verbally-orientated than Tinder – though as stated above, bios are important on Tinder as well. Women tend to be way pickier than Men on Tinder. This was the case for homosexual as well as heterosexual men. Number of countries tinder is active in: 190 countries. As for Tinder users specifically, 79% say they’ve been on a date with someone of a different race, compared to 62% of non-Tinder users. Tinder was the highest-grossing globally non-game app over 2019 and 2020 according to App Annie. Its gamified style, its perfectness for mobile, and its honest simplicity perhaps go some of the way to explaining its runaway success. Once two users have "matched", they can exchange messages. Advertising is the final Tinder revenue stream. Advertisement. A surprising 4% of Tinder users are older than 75 years of age and most of them are male. In terms of Tinder, we see that the longest sessions are indulged in by Spanish women, who spend 43 minutes using Tinder on Sundays. Tinder: current and former usage in the UK 2017, by usage of dating site Monthly Tinder downloads in Belgium 2017-2020 Annual Tinder downloads in Belgium 2015-2019 The 30 appeared in a Q&A feature discussing what they looked for, their experiences dating, and their standard opening lines. Tinder (31%) remains ahead of Bumble (28%) among those aged 25-34. And yet there is something about Tinder that makes it feel like it is the defining app of the online dating era. Tinder Userbase Statistics Number of Users and demographics. Indeed, South End can boast more right swipes than any other neighbourhood in the entire US. Number of Tinder matches: male vs female profiles, Source: A First Look at User Activity on Tinder. Well, we say ‘their’ team – the top country for passporting to Russia did not even qualify for the tournament – step up the US. It is no surprise that the largest demographic group is the 18-24 years old group with around 35% of the total users. Living here as a foreigner takes some getting used to but the dating game is a completely different animal. Men were also more likely to switch between tactics if they were not getting a lot of matches, while women were slightly more likely to take a different approach depending on what they were looking for at the time (though the total number of women reporting that they did this comes in at less than a quarter). It is unclear if the same findings on how to Tinder demographics other than ‘male model’. Women were more likely to be looking for this type of relationship than men. Indeed, if the app makes it through that first day, there’s a close to 50% likelihood it’ll still be there. Most of the time users use this functionality in the holiday season when they want to set up some dates or get to know some people before they would actually travel there. Tinder works on the principle of "mutual likes": Tinder users see the photo of the prospective partner (as well as the name and age) and can choose: swipe right if they like it, or left if the picture didn't impress them. Get accurate performance estimates for 3+ millions apps in 150+ countries. Average amount of time users have Tinder installed. In terms of age group, we still see the highest levels of usage among younger users. They found that – fitting neatly with the stereotypes – that male Tinder users were far more interested in one-night stands than female users. Users can also write a short bio of themselves for their profile. Pricing for Tinder Plus and Tinder Gold is dynamic, shifting with location and age. In second place, not too far behind, however we find the dedicated contingent who still have the Tinder app on their phone. On the other hand, female users are a little more colourful. If the eMarketer data sample is reflective of the wider picture, then it represents a shift since a BBC study (alongside App Annie) of mobile dating apps around the world conducted over 2015. This is not the only hot water in which Match Group has found itself. The middle grouping are the most likely to be former users (38%). But if you use your browser (tinder.com), it still works. Dismiss Closings Alerts Bar. In lifestyle it has moved between second and fifth. Tinder monthly revenue, top countries, USD millions. US Tinder penetration by age, users vs former users, percent. Various surveys have been carried out looking at the demographic data of Tinder users in more detail. During the Covid-19 outbreak of 2020, Tinder Passport was made freely available to all users. A prevalence of Tinder use of about 15% was found. This data does not include any further gender identities, though Tinder does offer multiple options to users. Percentage of men and women using mobile dating apps. On the other hand, if we also include former users, we see that the majority of those in the younger bracket have used the app (62%), compared to 31% of those aged 30-44. Tinder, of course, has its issues. Differences between male and female Tinder user intention. The Tinder app is built around the idea of the double opt-in – taking out the element of embarrassment and unwanted attention. AirNow stats looking at iOS Tinder revenue in Q3 2010 puts the US a long way in the lead in terms of revenue, with $11.1 million. In June 2019, IAC’s motion to dismiss the case was rejected, bringing it one step closer to trial. Indeed, Tinder stats show a 39% increase in swiping activity among Gen Z users in the first few months of measures (in the West). Boston’s historic South End comes out in front in the hometown of Rocky and Cheers (and MIT and Harvard). The countries that use Tinder the most are Brazil, the U.K., and the U.S. This rose to $0.62 in Q4 2020, $0.66 in North America, against $0.58 internationally. Method 3: Use phone numbers to identify social media handles . This is in no small part down to technological exclusion among Indian women, as well as the continuing prevalence of arranged marriages and the stigma attached to women who are viewed as ‘promiscuous’. As we might expect, there’s a relatively paucity of Tinder users living in rural settings (6%), but it among suburban users we see the highest penetration 17%, compared to 11% of urbanites. SurveyMonkey Intelligence break down the geographical distribution of the users of various mobile dating apps in US. In the UK, while more men still use Tinder, we’re far closer to parity than the US. Tinder has introduced a range of female-specific features in the country to help change the status quo – these include the Bumble-imitating option to only allow the female in a male-female match to message first. It also found that, overall, 74% of online daters of both sexes had had more than one long-term committed relationship as an adult, compared with 49% of offline daters. The global dating app features connections across the globe with the top countries being the United States of America, United Kingdom, The Netherlands and Australia. Staying with the Ogury Tinder statistics, remember what we said about the percentage of female dating app users not being the same as the volume?