The Network Advertising Initiative (NAI) is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association exclusively focused on third-party advertising online and in mobile. To opt out from targeted ads by one or more member companies, check the box(es) in the “Select” column next to the company name(s), and then hit the “Submit your choices” … Click the company name to find out more about an NAI member. The report outlines the efforts of NAI's compliance team over the last year. Notably, the report shows member companies were able to comply with standards laid out in the NAI Code of Conduct. Network Advertising Initiative July 28, 2000 12:27 am ET Self-Regulatory Principles for Online Preference Marketing by Network Advertisers I. Inc. Founded in 2000, the not­for­profit Network Advertising Initiative (NAI) is the leading non­profit self­regulatory association comprised of third­party digital advertising companies and dedicated to responsible data collection and its use. The report finds that the agreement and the related self-regulatory body – called the Network Advertising Initiative or NAI – have failed to protect consumers and have failed to self-regulate the behavioral targeting industry. Initiative is a full service global media agency built to grow brands through culture. The following principles were developed by the signatories to this Network Advertising Initiative ("NAI") to guide business practices with respect to online advertising services delivered by Internet network advertisers (hereinafter "network advertisers"). self-regulation for behavioral ad targeting and delivery. View all participating companies here. To opt out of an NAI member’s advertising program, simply … The agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural Velocity ™ – creates relevant, long-lasting consumer connections that drive business results. It shows you which advertising networks have placed cookies on your computer, and lets you opt-out of being tracked by them, should you wish to do so. NAI companies represent the vast majority of business-to-business, third- The Network Advertising Initiative (NAI) is a self-regulatory coalition of online advertising companies, including AOL Advertising, Google, Microsoft Corporation, and Yahoo! These 0 companies are NAI members and have committed to provide choices for Online Behavioral Advertising (OBA). The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. To do so you can use the Network Advertising Initiative (NAI) Opt-Out Tool. Network Advertising Initiative ("NAI") Overview. The organization was established in 2000 amid increasing concerns on the part of both the FTC and consumer groups that advertisers were overstepping privacy bounds through the use of certain technologies, such as cookies. It was formed in 1999 in response to consumer concerns over the use of profile-based targeted online advertising. The Network Advertising Initiative published its annual report for 2019.